Directory submissions are often the first process to start the off page optimization. It makes directory submission as one of the important task to get quality one way links. But, it will be effective only when you will submit your website to the reputed web directory with high page rank. Submission to the top web directory with high page rank will generate quality back links for your site. These links will improve your rankings in the SERP’s (search engine result pages) significant for the words that have been used in the titles (anchor text) as long as your site has been submitted to the right directory sites of course.
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Our SEO team will perform a site-wide analysis of your web site, identifying problem areas. This will provide details required for your SEO plan. Web analysis process is essential for identifying, understanding, and adapting the best practices in place for better web presence for your website.
It will help you know "the good and the bad about your website" and ensure you will do the essential enhancement on your website to earn gain better ranking in search engines. We will also provide you the details SERP report for your website for your chosen keywords relevant for your service or product.
Reviewing the SEO implementation and results is very essential to improve overall performance of your SEO plan. These tasks are an on-going process that will reflect results in 3-6 months of time duration. We will make sure that the search engines will regularly crawl and keep indexing your website for better search ranking. Reviewing of SEO campaign is done at the end of a mutually agreed period and feedback is provide with better SEO strategy with the aim of improving performance. Monthly Performance Reports include following details: -> Work performed on the website -> Back links details -> Current position in search engines for each keyword
We will perform domain specific research to compile a list of targeted & high-value keywords related to your business and services. Our extensive keyword research and analysis will provide information to determine keywords used by your potential customers that we should be targeting most heavily on your website. It is very important to target the right keywords to achieve more visibility and better ROI. As single keywords are highly competitive, it is very important to research "keyword phrases" with 2-3 keywords to optimize on each page of your website. Next step brainstorming sessions with you to identify most relevant keywords because you know your business better and we will use your business specific knowledge to find the best keywords. After the initial keyword research, we will provide you with a detailed report with all the relevant keywords for your website and service. We will always refer you to determine the best keywords that are important for your business so that we optimize the pages according to these keywords to gain better SERP.
Analyzing the competition and competitors will help you determine the right keywords relevant for your business. Competitive analysis will basically involve two steps, identifying your competitors & evaluating your competitors. It is very important to find your best competitor in your target business. This will tell you about the website that has top positions in search engines for the keywords related to your website. After identifying your competitors, we will observe and analyze them to form better SEO strategy for your website to attain top ranking and better performance in search engines.
Setting goals is very important for solid web marketing. After keyword research, we will develop a SEO roadmap as per your website requirement. The SEO plan will be generated as per your website status and currently in place SEO factors on the website. This will be done to make sure the web analytics are in place to measure and analyze the traffic coming to the website. This will give an idea on How many visitors are coming to the site, How these visitors are coming, which browser they are using, what they are doing on the site, Where they are leaving the site. All these details will help us in better analyzing the visitors and provide a better SEO to enhance the website visibility.
On page optimization refers to techniques used for code optimization to make a search engine friendly website allowing web spiders to crawl through your website pages and provide better optimization with relevant keywords. On page optimization includes HTML code refining and image optimizations.
The following elements need to be optimized for chosen keywords or "keyword phrases":
-> Meta-tags & Title tag
-> Page content
-> Header tags
-> Image Alt tags
-> Robot.txt file
-> HTML site map
-> XML site map
After on page optimization, next important step is to submit your website to search engine and build quality links to your website. This step will make sure that search engines will index your website content for high value keywords for which those pages are optimized. Off page optimization involves website submission and link building. We will manually submit your website to major search engines and your business specific high quality directories. We will always make sure that the submission will be done properly and your website will generate quality one way link with high ranking websites. Search engine always gives more favor to page linked to high ranking websites. This will provide high page rank to your website pages, resulting gain in search engines results position of your website.
In recent years, Social media became one of the best places to promote business online. It will provide a place where business can directly interact with their customers that helps businesses with better reputation and brand building. Social media optimization refers to techniques that help you optimize your website for better visibility and creditability. By increasing the creditability of your website its chances for web success increases instantly. Important methods of SMO: -> Adding RSS feeds -> Adding bookmarking buttons -> Flickr photo slides etc. -> Social Media Profiles -> Video & power point optimization
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