On page optimization refers to all the implementations which are carried out on a website content to optimize its content to enhance its performance in the search engine for targeting a set of keywords which are relevant for the service or business.
On page optimization is responsible for onsite optimization like title tag optimization, description tag optimization and body contents optimization. It is done by using Keywords, title, meta tags, alt tags, header tags, anchor text, internal link structure, html site map, robots.txt, and xml sitemap.
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On page optimization includes:
Content optimization: content should be unique and relevant to your business or services.
Keyword optimization: Keywords are the terms used by your potentials customers to find your website. It is very important to use the right keywords in your web pages. It is also required to maintain exact Keyword density, keyword frequency, keyword search volume (different keywords for each page).
Title tag: It is very important part of your website that will let user know about the page content. It is also very important for search engine as search engines will display the Title tag data while displaying your website in search results. In the title you can include combination of keywords (different title for each page), relevant to your website.
Meta Tags: Meta description, meta keywords and etc (different for each page).
Alt tags: This tag for images, images need to optimize with alt tags.
Anchor Text: Internal links optimized with Keywords.
Internal links: Navigation from one page to another page without any confusion.
HTML Site Map: Define the structure of the site and list all the page links.
XML Sitemap: Generate XML Site map and submit to Google webmaster tools. XML sitemap will down load frequently and submit to Google robots.
Robots.txt: Robots.txt is a text file that will tell search robots which pages you would like them not to visit. This file is kept in the root directory of your website.