On web, the most important thing that matters for your website is who linked to your website. This part is completely dependent on link building. Your website will be ranked higher if your website is linked with high ranking pages.
Off page SEO method is useful to increase your website rankings in search engine results through link exchange with high ranking web pages. More quality links will generally lead to better Google PageRank and better search engine rankings.
Off page optimization is doing things off the website to improve your sites search engine rankings. Off page optimization techniques improve the visibility of a website in the search engines results. It basically consists of all of the ranking factors that are not situated on your webpage, which the search engines look at when ranking a website.
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When you are trying to get additional links you need to think about worth. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as Dmoz and Yahoo.